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is a fast-growing, fashion and beauty brand dedicated to high quality  
men’s hair care products.
The Challenge?
Blind Barber had
MLB super-star Bryce Harper
to launch their line of men’s hair-care products.
How do you cut through the noise with a
limited media spend
?
By creating a
staged social media post
of Bryce using two hairdryers, posted to his brother’s X & Instagram.
The post went
viral
and the launch audience were primed.
3 DAYS LATER
1 MILLION
Total impressions
1 MONTH LATER
+ 64,000
Total impressions
SO FAR...
+ 120%
Total impressions
Play Video
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