is a fast-growing, fashion and beauty brand dedicated to high quality   men’s hair care products.

 The Challenge? 

Blind Barber had   MLB super-star Bryce Harper   to launch their line of men’s hair-care products.

How do you cut through the noise with a   limited media spend ?

By creating a  staged social media post  of Bryce using two hairdryers, posted to his brother’s X & Instagram.

The post went   viral   and the launch audience were primed.

3 DAYS LATER
1 MILLION

Total impressions

1 MONTH LATER
+ 64,000

Total impressions

SO FAR...
+ 120%

Total impressions

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