is a fast-growing, fashion and beauty brand dedicated to high quality men’s hair care products.
The Challenge?
Blind Barber had MLB super-star Bryce Harper to launch their line of men’s hair-care products.
How do you cut through the noise with a limited media spend ?
By creating a staged social media post of Bryce using two hairdryers, posted to his brother’s X & Instagram.
The post went viral and the launch audience were primed.
3 DAYS LATER
1 MILLION
Total impressions
1 MONTH LATER
+ 64,000
Total impressions
SO FAR...
+ 120%
Total impressions
Play Video