is committed to guiding young people into careers as professional technicians.
The Challenge?
America has a critical shortage of technicians.
A technical education was perceived as less appealing than a College education.
How do you change that perception?
COMEDY
A satire of what a post-college career could look like.
Campaign renewed
4 years running
The campaign inspired a series of interviews with young technicians who had achieved their dream career.
The story found an audience across all social platforms who resonated with the tongue in cheek storytelling.
The work was extensively shared across tech-specific gaming platforms such as EA Electronic Arts, a place where young people passionate about tech gather.
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