is the
central organ donation and transplant coordinator for the U.S. Department of Health and Human Services.
The Challenge?
Increase organ donor registrations.
MARVIN’s starting point was finding an extraordinary and emotive true story of organ donation. A story that was immediately captivating.
Organ donor social media groups existed across all platforms in all states, people with a deeply personal connection to the story. Sharing across social was assured.
As the film’s viral social views skyrocketed, the film was also picked up by news outlets and broadcast free as a PSA, generating substantial earned media.
ORGANIC VIEWS
10000000
ESTIMATED
0
% OF AGES 18-34
SAW THE SPOT
MORE THAN
0
LIVES SAVED
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